Bio:

As Head of Social Media and Influencer Management at Bears with Benefits, Eva Schumacher has been responsible for the development and expansion of international influencer marketing and social media channels since the start of 2021. The focus is on placing the brand authentically on social media and reaching its audience in a targeted and profitable way. Her main strength is data-driven and process-optimised influencer marketing. Ever since the successful exit in autumn 2022, the industry has been talking about Bears with Benefits and how the Munich-based company is taking the D2C world by storm.