We are all witnessing the evolution of search behavior as many users shift from traditional search engines to immersive social platforms, such as TikTok. Today, if you want to reach specific target groups, showing up in social media search is vital. It’s about time to understand how TikTok SEO works, and Kineta is here to help! In this session, you will learn about the trends in search intent, how to optimize your bio, descriptions, and content, how to connect with ranking accounts, and how to leverage accessibility features. She will also share some TikTok hacks, including how to unlock TikTok’s keyword suggestions and creative search-centric solutions. Last but not least, you will discover how to unify social and search for data-driven content. This is the place to ask your burning questions about one of the biggest shifts in how people discover information in the digital world.