Join Fred Vallaeys who’s flown in from Silicon Valley to learn how generative AI is changing the rules of digital marketing. Fred believes that advertisers who understand the capabilities and limitations of the technology will set themselves apart from the masses. They’ll avoid big, embarrassing, and potentially career-ending mistakes, while instead getting maximum results for their campaigns.

In this session, you will learn:

• How generative AI differs from traditional AI
• Tips and tricks for using GenAI. 
• Learn what temperature is and how it controls results. 
• Learn how to make a custom GPT for every client you manage so you can get faster and more helpful results.
• Examples of deploying genAI to optimize social media ads
• Using genAI to do things you always wanted to try, but perhaps lacked the skills to, like scripting, advanced statistical analysis, and more