Sprecher*innen:
Keynote: The role of search in social media
Datum:
Mittwoch, 19. März 2025
Zeit:
09:05
Summary:
Since social media’s origin in 1997, what we search for and how we search has drastically changed and therefore platforms have evolved with us, or perhaps us with them. In this keynote talk, Xandrina will explore:
- The opportunities social search presents to businesses
- What platforms rank for SERP
- What platforms are becoming search engines themselves within their own ecosystem
- Why hashtags aren’t as relevant as they once were and what to do instead