Going viral on social. Building an SEO and content flywheel. Splashy media launches. Performance advertising barrages. Influencer marketing campaigns. For almost two decades, these techniques have dominated how we do digital marketing. But, today, every one is declining in ROI and increasing in difficulty. What changed? And how we can apply the way people use the web today to earn a competitive advantage in our marketing? Join Rand for a deep dive into tech’s big changes and the Audience First Marketing approach that’s emerged as a rare winner in the field.