Matthias Göbel
Rolle:
Senior Specialist Social Media
Firma:
Nagra
Bio:
Matthias Göbel manages Nagra’s social media, where he engages directly with public skepticism about Switzerland’s deep geological repository for nuclear waste. He has 20 years of experience in media and communications and has learned that people often don’t reject technology itself; they reject unclear risks, opaque decisions, and being asked to trust too late. Since 2025, he has led Nagra’s AI Think Tank as a strategist without a technical background.
Talks 2025-muenchen
Atommüll und Social Media: Wie kommuniziert man zu einem Thema, das niemand mag?