The Social Media Strategy workshop is for marketeers and business owners who want to create a comprehensive social media strategy, optimising their social media output and get a higher ROI on social media.

In the session, Xandrina will cover:

Social Media Goals/Objectives
–  Understanding ‘vanity’ metrics on social media.
– Ensuring your social media strategy is aligned with your business goals/objectives.
– Having a ‘social first’ approach for social media, not social media last as just ‘another’ marketing channel.

Target Audience/ICP

– Identifying your target audiences on social media, including if these differ to your brand’s overall target audience.
– How to target different segments of your ICP.

Social Media Platforms

– Overview of current social media platforms, user demographics and benefits of each.
– Considering which of the platforms align with your target audiences.
– How to carry out competitor analysis across platforms.

Brand Persona and Voice

– Identifying your brand’s values, mission and vision and how this transfers to social media.
– How to create a unique tone of voice for your brand on social media.

Content Strategy and Calendar

– Exploring what content types are best for each social platform.
– Creating a context mix that is right for your brand.
– How to use a content calendar to optimise your social media efforts.

Community Building and Engagement

– Why you should focus on community building on social media.
– Tips on building communities across various platforms.
– Ways to engage with the communities you’re building.

Collaborations and Partnerships

– Creating and finding mutually beneficial relationships across social media.
– Using collaborations and partnerships to reach your social media strategy goals.

Influencers
– Exploring the different types of influencers that may be relevant for your company.
– Why employee advocacy and employee generated content (EGC) is on the rise and how to utilise this.
– How to use UGC and EGC as part of your content mix.

Paid Social Media

– Identifying the differences between organic and paid social and the benefits of both.
– Getting the most bang for your buck on paid social.

Metrics/KPIS

– What metrics you should be tracking across social media, relevant for your brand.
– Goal and target setting for social media and how and when to change goal posts.

Crisis Management

– What constitutes of a social media crisis and what doesn’t.
– How to deal with a social media crisis through management and communication.

Open Q&A throughout the day.

Social Media Strategy Template provided during the session (digital and paper copies).

You will leave the session with comprehensive notes/ first draft of your new social media strategy